Posted on June 24, 2016
Optimizing a website or blog for the search engines require two important factors to be fulfilled. These two important components are on the page and off page SEO. On page, optimization is all you need to do on your website or blog to make it search engine friendly. It helps your site rank on top of the search engines where you get most of the highly targeted traffic. This traffic converts better than most of the other marketing methods out there. If you do not get your on page search engine optimization right, your website will not rank on the top spots of Google, no matter how much you perfect the off page SEO factor. This is why you need to pay very close attention to optimizing your site for the search engines. Here are some of the most important on-page SEO tips in 2016.
On page SEO helps optimize your content for your targeted keywords. You need to use the proper heading, quality content, keyword placement, meta tags, Alt tags, and many other things to improve the on-page factors of your website. In fact, there is a certain set of proven methods that you need to follow to rank your site higher on Google and the other search engines. You should optimize each one of your posts on your website or blog. Keyword stuffing will help like in the past. In fact, all you do for on-page optimization should look natural to the search engines. You need to be smart not to let the search engines penalize your site by over optimizing your site. Here are the most important on-page SEO factors in 2016.
The title of your website is one of the most important components of an effective on-page SEO strategy. It will decide how your website ranks in the search engines as well as improve the click through rate of the site. The title you choose should be compelling enough for the visitor clicks on it as soon as he/she sees it. It should include your main keyword for the search engines to rank it for that particular keyword. Use the keywords at the beginning of the title tag for better ranking possibilities. Do not repeat the keyword just to get better rankings since it tantamounts to over optimization which comes with a penalty. The title tag should be limited to 65 characters.
Header tags (H2, H3, H4) are important to break down the article into readable chunks. No person likes to read a long chunk of text these days. People prefer to read short paragraphs. Break down your article into short paragraphs using H2, H3 header tags. Make sure you use an important keyword in these header tags. Adding relevant images help drive traffic to your site from image search. You should add your main keyword in the text and title (Alt tag) of the image. The right image will make your blog post more attractive and interesting to the reader. Add relevant videos to make it even more interesting to the reader.
Unique content is becoming more important these days than ever before. The blog post should be more than 700-800 words for better ranking prospects. In fact, you will not be able to rank a website with a 300-word article like in the past. Make the article as engaging as possible to attract more visitors to your website. The more visitors you attract, the better for your sales and conversions process. Make sure you write naturally without stuffing the article with the keyword. Keyword stuffing doesn’t work like in the past. In fact, Google will penalize your site if they spot that you have stuffed it with keywords to get a ranking benefit. Make sure you maintain a 1.5% or 2% keyword density for best SEO possibilities.
In conclusion, search engine optimization is categorized as on page and off page SEO. Both these aspects are extremely important to rank your site higher in the search engines. This is why you need to pay close attention to getting these things right. The aforementioned article provides a comprehensive overview of effective on-page SEO tips for 2016.
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